About Henzi's Services

The Cincinnati Enquirer

Joe's story starts at a newspaper — The Cincinnati Enquirer. He came in as a telemarketer and wasn't just good at it; he was top tier. The paper's top marketing executive once stopped to watch him work and told the room: "This is how it's done." But Joe doesn't sit still when he sees a better way to do something.

Before long, he'd transformed the payroll system at his satellite office — turning a painful manual process into something that actually worked. Then he turned his attention to the circulation unit, where he brought reporting and direct marketing campaign thinking that genuinely moved the needle.

The headline? He helped lead 13 consecutive months of circulation growth — at a time when every other newspaper in America was in decline. That's not a typo.

Licensed Insurance Agent

Joe also earned his license as a property and casualty insurance agent, supporting a busy office in a crowded, competitive market where trust is everything. He eventually moved on — but the lessons stuck: how to listen for what people actually need, and how to earn confidence one conversation at a time.

An RV Resort in Southeastern Indiana

One of Joe's favorite chapters: working at an RV resort in Southeastern Indiana, guiding guest experiences. He loved the owners like family, made lasting friendships there, and cherished every moment of it. To this day, he'd love to own a campground — and who knows, maybe someday he will.

Inside Sales — Electrical Supply

Joe spent time as an inside sales rep at an electrical supply company. High voltage. Literally. He learned the trade, built relationships, and brought the same energy to selling electrical components that he brought to everything else.

Fortune 50 — Elevance Health (Anthem Blue Cross Blue Shield)

Joe spent seven and a half years transforming how one of America's largest health insurers sells and serves — wearing every hat from Salesforce administrator to solution architect, product owner, program manager, and agile coach.

The centerpiece: making Vlocity (now Salesforce OmniStudio) solve genuinely big business problems. He built a market-wide intake process that turned incoming RFQs into Salesforce Cases, used AI to decode what each request actually needed, routed implementations to the right teams through Vlocity-guided workflows, and closed the loop with Conga to solidify the paperwork — cutting quoting and medical plan installation turnaround times across the enterprise.

Along the way he also led the enterprise-wide move from Salesforce Classic to Lightning for thousands of users. This is where years of pattern recognition across wildly different industries crystallized into something sharper: a deep, practical understanding of how technology actually changes the way people work.