Software with a human hand

Tools built for real people
not just “users.”

We make small, sharp software for real jobs — writing listings, investing without the jargon, deciding what to build next. AI does the grunt work. You stay human.

▲ Multiple tools, one shop▲ Human-first design▲ World's first full-stack vibe coder
Real estate ✦ Investing ✦ Prioritization ✦ Made by humans ✦ Real estate ✦ Investing ✦ Prioritization ✦ Made by humans ✦ Real estate ✦ Investing ✦ Prioritization ✦ Made by humans ✦ Real estate ✦ Investing ✦ Prioritization ✦ Made by humans ✦
[ Three tools · one shop ]

Three products.
One human mission.

Different problems, same belief: software should feel like a person made it for you.

Real Estate01
MLS Writer

Type an address, get a polished, Fair-Housing-compliant listing in seconds. Plus social posts and blog copy.

  • Listing in seconds
  • Social + blog content
  • Compliance built in
Try it free →
Investing02
Pacalaca

Investing built for humans — plain-language performance, honest activity, and trades explained like a friend would.

  • No jargon, ever
  • One clear view
  • Free to use
Learn more →
Teams03
VOTE

Decide what to build next without the drama. WSJF scoring takes gut-feel and politics out of your backlog.

  • WSJF scoring built in
  • Auto-ranked backlog
  • No spreadsheets
Start voting →
[ MLS Writer ]

Listings in seconds,
not Sunday afternoons.

Enter a property address and get a ready-to-publish listing — no copywriting skills required. Every draft is checked against Fair Housing rules so you can publish with confidence.

Compliant
Fair Housing Act, every time
Everywhere
Facebook, X, blogs & more
Actual MLS Writer output: a generated property listing for a home in Desoto, TX[ actual output · unedited ]
★★★★★

“The problem agents have is knowing where to start — this just solves it.”

Working Realtor · early user
[ Pacalaca ]

Investing for humans.

No jargon. No finance-bro theater. Just a clear picture of your money.

Invest like a human

Plain language, no impossible spreadsheets to decode.

One clear view

Performance, activity and trades in one honest place.

Nothing hidden

See every trade before it's made, explained simply.

Free to start

Accessible to everyone — no card, no catch.

[ VOTE · for software teams ]

Decide what's next,
without the drama.

Weighted Shortest Job First replaces gut instinct, politics and the loudest-voice-wins with plain math. The highest-value work rises to the top on its own.

✦ Relative sizing✦ Short jobs win✦ Auto-ranked
Start voting →
— The formula —
WSJF=
Cost of Delay
Job Size

Cost of Delay = Business Value + Time Criticality + Risk Reduction / Opportunity Enablement

[ Pricing ]

Simple, honest pricing.

Two products are free. One pays for itself the first time you use it.

Pacalaca
$0/ forever

Investing for humans — accessible to everyone at no cost.

Get started free →
  • ✓ Free to use
  • ✓ No credit card
  • ✓ Built for everyday investors
  • ✓ No jargon, no complexity
★ Most popular
MLS Writer
See plans

Pays for itself the moment your listing goes live faster.

Try for free →
  • ✓ Listings in seconds
  • ✓ Social + blog content
  • ✓ Fair Housing compliant
  • ✓ Works in all major browsers
VOTE
$0/ forever

WSJF-powered prioritization. Decide what's next without overthinking.

Start voting →
  • ✓ WSJF scoring built in
  • ✓ Guided scoring system
  • ✓ Auto-ranked backlog
  • ✓ No spreadsheets required
[ FAQ ]

Frequently asked questions

MLS Writer is an AI-powered tool that generates professional MLS listings in seconds. You provide a property address, and it pulls data from real estate databases, analyzes it, and produces multiple formats of marketing copy — including the MLS listing, Facebook posts, tweets, and blog content — all checked for Fair Housing Act compliance. Try it at mlswriter.app.